According to a study by McKinsey, 67 per cent of consumers pay attention to the environmental impacts of their clothing, making the issue of creating sustainable fashion and apparel one that businesses can no longer ignore.
Fashion brands must move with market conditions and prepare the ground to become profitably sustainable. This change process requires access to data and analytics to provide strategic insight into dynamic markets as businesses grapple with the complex transition towards a net-positive future.
Companies making sustainability a business imperative will build resilience against future climate-and-resource-related disruptions and be best positioned to capitalise on commercial opportunities emerging from new markets.
